This is indeed a new beginning and if it is retained and sustains, the notion may pose serious challenges to satellite channels worldwide. What is it therefore? It is the TEEN.com “TV” or the new youth-focused digital entertainment network offering teen-targeted original web programming. The concept has been introduced thanks to the endeavor of Alloy Media + Marketing, the producers of Gossip Girl.

The Alloy Media + Marketing has announced, in this regard, “debut programs developed exclusively for TEEN.com “TV” include original scripted programming such as Haute and Bothered, developed through its content partnership with United Talent Agency, and Private, based on the New York Times best-selling book series, created and produced by Alloy Entertainment; the series will feature exclusive content such as behind the scenes footage and interviews from Alloy’s Gossip Girl, Samurai Girl, The Clique, and red carpet events.”

Now let’s talk of TEEN.com “TV”. It is based on Alloy’s TEEN.com Network and is mainly a youth-focused media content and advertising network. What’s more, TEEN.com “TV” has been rated as the number one online teen community by ComScore by now. It has also been learnt that the foremost and globally acclaimed network sponsor, LG Mobile Phones, will be scoring some product integration into first run TEEN.com “TV” webisodes. On the other hand, apart from this, LG Mobile Phones will be found to distribute to other sites within Alloy’s TEEN.com network. This includes social networking site gURL and virtual site Meez till now.

Is there any other prospect? Well, as stated by observers, the growth of web series programming and video networks for teens is significant and may attain new heights due to the ever changing landscape of entertainment media and social networking. In addition, it may assist the marketers and branding executives to stay abreast of the changeable approach of the present technological times. There is no doubt that the commencement of this innovative concept will be a blessing for the (already) web savvy young generation.