A new firm called Spice Enfotainment has entered the domain of Bollywood, the Indian version of Hollywood and also the largest film industry in the realm of South Asia. It has been learnt that noted NRI industrialist B K Modi will invest Rs 400 crore through this firm in the sphere of film, television and music business. The firm has also announced two new film projects, Buddha (to be directed by Ashutosh Gowarikar of Lagaan fame) and No Problem (to be directed by Aness Bazmee) and the company is planning to produce movies with Asian themes and actors. It is to be noted that Spice Group is an eminent business group which is having interests in telecom, technology, financial services and media and entertainment.

What is the budget of Spice Enfotainment? It is indeed handsome and this can be gauged from the fact that the company will be investing Rs 200 crore for the promotion of the much-awaited film Buddha. What is more, production cost of the film is going to be Rs 100 crore, and Rs 100 crore is the projected budget for promotion and advertising.

The pre-production of Buddha will start on January 15, 2010 and its production will start by April 2010. It will be shot at the foothills of the Himalayas. The film is expected to be completed by the end 2010. On the other hand No Problem will be jointly produced by Spice Enfotainment and the Singapore Government, with an equal investment of Rs 20 crore by both the parties.

Speaking on this BK Modi, chief promoter of the company said, “We are not only into making Hollywood movies, we are making a full commercial Bollywood movie titled No Problem which is in association with Anil Kapoor Productions and to be directed by Anees Bazmee. This movie will be shot entirely in Singapore and Anil Kapoor is the actor.”