If we confer a trust upon ComScore, Inc., a noted provider in the appraisal of the digital world, it will be found that Google Inc. is having a sway in the two emerging Internet markets of India and Brazil and it has the competence to create new records in this context. All these have come out in the form of a study report from the same organization. Well, this is not trivial in anyway since recent statistics suggest Google Sites ranked as the most visited Internet property worldwide with 854 million unique visitors age 15 and older in July, an increase of 18-per cent during the past year.

It has also been found that almost 75 per cent of all Internet users worldwide visited the Google Sites property, which accounted for 9.4 per cent of all time spent online. On the other hand almost one out of every ten minutes a person spends online around the world is spent on a Google site.

As per the report, in July, 29.8 per cent of total time spent online in Brazil was spent on Google Sites, with India only slightly lower at 28.9 percent. The next highest global market was Ireland at 15.9 percent.

Speaking on this, Alex Banks, Managing Director of comScore Latin America stated, “It’s interesting that the dynamics of Google usage would be so similar in Brazil and India given that the two markets are on opposite sides of the world and quite different culturally from one another,” said Alex Banks, managing director of comScore Latin America.

“As it turns out, there are interesting similarities between Brazil and India as emerging Internet markets. Google’s prevalence in these markets can perhaps best be explained by the fact that the time at which these markets really began to develop and flourish was around the same time that Google was becoming a major player in the search landscape. As a result, Google became the dominant Internet brand in these markets and its success appears to have bled from search into other areas of the web like social networking,” he added.