Perhaps the Indian tech majors are on the verge of writing new chapters of history and set to write those in the same way! Great organizations think alike! The initial steps have already been adopted by Tata Teleservices and Reliance Communications. The Indian telecom bosses have brought to the fore a SMS-based email service across their networks in the country and it is likely that this is going to generate more revenues from Value Added Services.

It is to be noted that both operators are launching the service in association with iseemedia, a Canadian software development company, on both GSM and CDMA platforms. ‘Push 4 All Mail’ by TTSL will help for Tata Indicom and Tata Docomo customers access Gmail, Hotmail or Yahoo emails on any type of handset through short messaging services, TTSL said in a statement.

What shall be the core benefits? As per pertinent experts, it would abolish the need for expensive data plans or high-end phones to receive emails and rich attachments. As a result, from this time forth, customers would not have to be scared of device capability.

Commenting on this major accomplishment TTSL AVP (VAS - New Products Development) Zubin Dubash said, “This is a revolutionary service that will change the way people communicate. Customers will have to no longer worry whether their handsets are GPRS/BREW-enabled or not since Push 4 All Mail is a ubiquitous service that will provide hassle free easy to use email service on SMS.” It has been learnt that TTSL users would be charged Rs 15 per month and 50 paise for every SMS sent.

On the other hand, RCom will offer the email service to its prepaid and postpaid users at a subscription fee of Rs 30 and a usage tariff of 50 paise per SMS sent.

“We believe our push email service can deliversubstantial revenue upside over the years to RCom,” RCom Head (VAS) Krishna Durbha said.